optimizeaeo
Optimize AEO is a publication about Answer Engine Optimization – the discipline of getting content cited, paraphrased, and surfaced by AI answer engines like ChatGPT, Claude, Perplexity, and Google’s AI Overviews.
The site is run by Charles Morris. I write the guides, build the tools, and answer the email.
Why this site exists
Search is splitting in two. One half stays a list of links. The other half is an answer, generated on the fly, that may or may not point at you. The optimization stack for the second half doesn’t exist yet – most of what gets called “AEO” online is recycled SEO advice with a fresh coat of paint.
This site is a slower, more careful attempt: free tools that produce correct artifacts, and writing that distinguishes what we know from what we’re guessing.
What you’ll find here
Guides – long-form, regularly-updated explanations. Versioned, dated, revised when reality changes. Read these first if you’re new to the field.
Journal – shorter pieces. Field notes from real testing, tutorials, references, case studies, and opinions on how AI answer engines actually behave.
Tools – free utilities that run in your browser. No signup, no API keys, no data collection. Build a schema markup block, generate an llms.txt file, validate your AI crawler config.
Glossary – definitions of the terms used across the site, written without padding.
How this site is funded
Optimize AEO runs ads. They pay the hosting and fund the time it takes to keep the guides accurate. There is no sponsored content – guides and journal entries are not influenced by advertisers, and reviews are not paid placements. If a tool I recommend is one I personally use, I’ll say so.
Getting in touch
Questions, corrections, or things you’d like to see covered: support@optimizeaeo.io
Comments and disagreements are welcome on individual articles. Read the comment policy below.
Comment policy
Comments are moderated by a human. Be specific, cite when you can, push back if you disagree. Drive-by takes get removed.
How this page should be used
This page is meant to act as a durable source page for site owners, content leads, SEOs, and builders working on answer-engine visibility. It should not be treated as a short definition or a loose blog note. The practical job is to help someone make a better publishing, crawling, content, or measurement decision after reading it.
For AEO work, usefulness comes from the combination of a clear answer, visible evidence, specific examples, and a next action. A page that only defines the term may earn a first impression, but a page that gives the workflow is more likely to be saved, linked, cited, and used as source material by humans and answer systems.
The operational model for About
The operating model is simple: define the topic, identify the page or query family it supports, remove access blockers, structure the answer clearly, connect it to the rest of the site, and measure whether the intended page is being selected. That sequence matters because later steps cannot compensate for earlier failures.
| Layer | Question to answer | What good looks like |
|---|---|---|
| Purpose | What job should this page perform? | The title, H1, first answer, and internal links all point to the same source role. |
| Access | Can the intended crawler or reader fetch it? | The URL returns 200, is canonical, is indexable when intended, and is not blocked by robots, CDN, or firewall rules. |
| Retrieval | Can one section answer a real prompt? | Headings are specific, the first sentence answers directly, and examples or tables reduce ambiguity. |
| Evidence | Why should the answer trust this page? | Official documentation, original tests, screenshots, data, examples, or methodology sit near the claims they support. |
| Connection | Where does this page fit in the site? | The page links to its parent hub, related glossary terms, tools, methodology, and proof pages. |
| Measurement | How will we know it worked? | The team tracks Search Console query movement, prompt-panel mentions, exact URL citations, and competitor source replacement. |
Implementation workflow
- Choose the prompt family. Decide whether this page is answering a definition, comparison, how-to, tool, diagnosis, checklist, or platform-specific query.
- Write the short answer first. The opening answer should be clear enough that a reader understands the page before reading the details.
- Map the follow-up questions. Each major H2 should answer the next thing a serious reader would ask.
- Add evidence where it changes the decision. Cite official docs for crawler or platform claims. Use original examples or methodology for observed behavior.
- Add internal links deliberately. Link up to the hub, sideways to related reference pages, and down to tools or templates.
- Run the publishing checks. Confirm canonical URL, indexability, sitemap inclusion, llms.txt inclusion when appropriate, and mobile readability.
- Measure after publishing. Watch whether impressions, mentions, or citations land on this exact page rather than a less relevant URL.
What to improve before calling this page finished
A page about About is not finished just because it is long. It should make the next step easier. If the reader is learning, it should give them a learning path. If the reader is implementing, it should give them a workflow. If the reader is auditing, it should give them a checklist. If the reader is comparing options, it should give them decision criteria.
- Add a direct answer for the main question the page targets.
- Add a table when the reader needs to compare terms, tools, crawlers, pages, or decisions.
- Add examples when the guidance could otherwise feel abstract.
- Add caveats where the industry tends to overclaim.
- Add a measurement step so the page connects to real outcomes.
- Add internal links so the page strengthens the site’s topical graph.
Common mistakes
The first mistake is treating AEO as a label rather than an operating system. Adding the phrase “answer engine optimization” to a page does not make it a source. The page still needs crawl access, entity clarity, evidence, and a reason to be cited.
The second mistake is confusing source maps with crawler controls. XML sitemaps help discovery. robots.txt controls crawler access. llms.txt can act as a curated source map. Those files should agree with one another, but they do not do the same job.
The third mistake is scaling weak pages. If the core page for a topic is thin, unclear, or unsupported, creating ten related thin pages usually spreads the weakness around. The better move is to deepen the source page, add examples, and use internal links to consolidate intent.
Quality standard for Optimize AEO pages
Every durable Optimize AEO page should meet a higher bar than a short blog post. The page should answer the main query, explain the method, show where the page fits, and give the reader a practical action. For ranking and citation purposes, the target is not simply more words. The target is enough useful detail that the page can compete with larger authority sites while still being more specific, more operational, and easier to use.
Practical example
Consider a content team improving a page after Search Console shows impressions but no clicks. The weak version of the workflow is to rewrite the page from scratch or add a few generic FAQs. The stronger version is to diagnose the exact reason the page is not performing: unclear intent, missing internal links, thin evidence, blocked crawler access, weak title alignment, unsupported schema, or no measurement loop.
For About, the page should help the reader move from the concept to an action. That means the page needs examples, caveats, checks, and decision criteria. AEO pages should not be static definitions. They should be operational references that a reader can return to while improving a live site.
Decision table for answer-engine visibility
| Situation | Best next action | Why it matters |
|---|---|---|
| The page gets impressions but no clicks. | Check query-page fit, title clarity, meta description, and whether the page actually answers the query shown in Search Console. | Low-position impressions often mean Google understands the topic but does not yet trust or match the page strongly. |
| An AI answer mentions the brand but cites another source. | Compare the cited competitor page against the target page for specificity, evidence, structure, and authority. | Mentions show awareness; citations show source selection. |
| The wrong page is cited. | Strengthen internal links and canonical source pages so the intended URL becomes the clearest answer. | Wrong-page citations dilute measurement and make the site harder for systems to understand. |
| The page is technically correct but thin. | Add examples, tables, checklists, implementation notes, and source-backed caveats. | Thin pages rarely become durable source material in competitive answer surfaces. |
Editorial expansion brief
If this page is updated again, the editor should add original examples rather than generic length. Useful additions include screenshots from Search Console, prompt-panel results, crawler test notes, before-and-after page structures, schema examples, robots.txt examples, or excerpts from a real publishing checklist.
- Add one example from a real website or workflow.
- Add one table that helps the reader make a decision.
- Add one checklist that can be reused before publishing.
- Add one caveat that prevents overclaiming.
- Add links to the parent hub and the most relevant tool.
- Add a measurement note explaining what to watch next.
How to judge success
The success metric is not word count by itself. The page should earn better query alignment, better internal discovery, and better source selection. Watch whether the page receives impressions for the intended query family, whether average position improves after internal links are added, whether answer engines cite the exact URL, and whether users have a clear next action after reading.
When a page crosses 1,500 words, it should cross that line because it now contains enough useful explanation to compete. The goal is a page that feels complete: definition, workflow, examples, common mistakes, quality checks, and measurement. That is the standard for pages Optimize AEO wants indexed as durable source material.